Blackanthem Military News

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Army marketing at its best
By 1st Lt. Lacy Briscoe, 503rd Maint Co, 398th CSSB, 1st Sust. Bde
Oct 3, 2008 - 12:01:02 PM
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Blackanthem Military News
(left) Staff Sgt. Alvin Martin, a Mason, Iowa, native, greets two Iraqi Soldiers outside of the 503rd Maintenance Company shop. With the help of flyers and newly erected signs, service members of all branches and countries alike can bring by their broken down equipment and restore it back to life. Martin is a member of the 503rd Maint Co., 398th Combat Sustainment Support Battalion, 1st Sustainment Brigade. (U.S. Army photo by 1st Lt. Lacy Briscoe, 398th CSSB, 1st Sust. Bde)
CAMP LIBERTY, Iraq - Covert operations are being conducted in the Industrial Zone on Camp Liberty.  These covert operations are not intended to be hidden, quite frankly, because the success of the mission on Pad 21 depends on units bringing in their inoperable or malfunctioning equipment.  Unfortunately, the location of Pad 21 is concealed in the middle of the Industrial Zone.  The 503rd Maintenance Company, under the 398th Combat Support Sustainment Battalion, 1st Sustainment Brigade, is here to support the warfighters by ensuring their equipment is fully mission capable and ready for a mission at any time.

Since the shop office is hidden, they are going out of their way to advertise their services.  This advertising has increased the awareness to local Soldiers living within, but not limited to, the Victory Base Complex (VBC). 

Upon arrival in theater, shop office submitted a work order to have twelve signs fabricated with arrows pointing any potential customer to the secret location of the maintenance shop.

While the 503rd awaited the contract to be filled and the signs to be made, the masterminds creatively composed some flyers.  With the help of the Victory Base Complex support public announcements, the shop was able to digitally distribute a flyer to every single email listed in the VBC area; Army marketing at its best!  The flyers listed the various capabilities of the maintenance company as well as an attached map.  This map allowed Soldiers who are familiar with the VBC area, to navigate their way to Pad 21 with ease and even those who are not familiar with the area.

Customers from as far as Camps Taji, Loyalty, and Prosperity have traveled through dangerous zones in order to pay a visit to this well established shop thanks to great marketing.

ADDITIONAL PHOTO:

 
Unfortunately, the location of the 503rd Maintenance Company, 398th Combat Sustainment Support Battalion, 1st Sustainment Brigade, is concealed in the middle of the Victory Base Complex Industrial Zone. With the help of flyers and newly erected signs, Soldiers, Airman, US contractors, and Iraqi Soldiers alike can bring by their broken down equipment and restore it back to life. (U.S. Army photo by 1st Lt. Lacy Briscoe, 398th CSSB, 1st Sust. Bde)

Comments

John Travis Smith
06 Oct 2008, 13:19
Way to go Cold Steel, I was on the previous deployment in 05-06, Now I am a National Guard Recruiter in WI, tell SSG Wallburn I met his little brother at Milwaukee MEPS trying to steal my recruits!!! Keep on keepin on 503rd!
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